Before the Event
Invite clients, customers, friends, neighbours, family – everyone you can think of!!! If you can tell 50 people about the event, then between exhibitors alone, an extra 800 people will know about it- that’s huge!!! Promote the event on your website if you have one and on any literature so as to bring the event to as many people as possible.
Plan Well in Advance
Sounds obvious, but it’s easy to forget the little things.
- Table cloth – paramount not just to hide storage but the foundation to your beautiful stand.
- Food for the day – if it’s a long one, you may need breakfast and snacks, although refreshments will be available at the venue
- Directions and/or map (included in our programme)
- Plan your stock and signage in advance and have everything priced clearly
- Prepare your float money
- Notebooks, stationery, business cards etc.
- Camera – to review for next time and to advertise on your website
- Extension Lead if required.
Your Stand is your Shop Window
Stands that are clean, well-presented and not cluttered work best. Storage containers need to be out of sight. Remember that your personal working space behind your stand needs to be organised too so that you can provide a quick and efficient service when customers are queuing 3 deep! Provide a variety of things to touch, smell, see – different levels work well if it’s possible. Clear signage and prices will invite visitors to ask questions and also allows them to be independent on your busier times.
It’s More about YOU!
Think about what you expect when you walk into a shop... a friendly, warm, inviting face – not pushy or trying to make a sale at the first contact. Of course, we’re not all natural salespeople but you can create interest simply by engaging with your visitors, offering them help or just chatting generally. Don’t read your book as they walk past!!! Look interested, stand up more than sit down, make eye contact and SMILE!
- Be fully present – not wandering around chatting to other exhibitors (although that’s good for networking in quiet moments and it helps to make friends with your neighbour for toilet breaks!)
- Be knowledgeable about your product and talk about it in terms of how it will benefit the buyer.
- Decide what you want to achieve from the event – sales, networking, new clients, awareness.
- Focus on your own stand, allow your own personality to shine through – people will buy your products and services not just because they like them but because they connect with YOU. Don’t worry what other stall holders are doing, it’s what YOU are doing that counts.
- Give out literature so people can contact you after the event.
Talks and Workshops
Take advantage of these if you feel comfortable, they are a great opportunity to promote your services to a captive audience. Remember though, it’s not a sales pitch. Give people what they want and they’ll want more of it. Plan your talk in advance, prepare any literature you want to give out, take music etc and find out in advance where you’ll be speaking so you can walk in and go for it. It can be daunting talking to a group and you will feel more comfortable if you are fully prepared.
After the Event
FOLLOW UP!!! After all your hard work, it’s mad not to follow up on any leads or requests for product. It does happen though and visitors have been known to ring organisers trying to track down exhibitors that they really wanted to buy from but that haven’t contacted them – those are the persistent ones, others just lose interest. Make the most of your time at the event – the point of it is to grow your business, which only you can do when the event is over.
Learn from the Experience
What can you improve on for next time? More or less stock? Different stock? Higher or lower prices? Better literature? Most importantly though – whatever happens, you will meet new people, gain experience and learn new things, so... ENJOY!!
We can only accept payments as stated on the form and all payments are non-refundable and non-transferable, this is because a large portion of the money you pay for your stall is invested in advertising for the event.
The admission fee for each MBS event is only £1 but we do offer free admission to all our mailing list and facebook members, an incentive for new people to join our mailing list and facebook account.